Creating all year round offerings is the key to tourism in Ireland’s Ancient East

The CSO have this week issued Overseas Travel figures for the period covering November 2015 to January 2016. This release contains details of visitor numbers (which include same day visits) to Ireland along with Irish trips abroad.

The main points in today’s release are as follows:

  • Total overseas trips to Ireland for the period November 2015 to January 2016 were up by 18% on the previous November to December three month period.
  • Visitors from Britain grew by 17% while Mainland European visitors were up by 21%.
  • North American visitors increased by 19% and visitors from other long haul areas were up 11%.
  • Irish resident trips abroad grew by 5% on the previous November to December three month period.

Percentage change Nov 14-Jan 15 vs. Nov 15-Jan 16

  Nov – Jan
Britain +17
North America +19
Mainland Europe +21
Other Areas +11
Total Overseas +18

Welcoming the positive start to the year, Fáilte Ireland CEO Shaun Quinn cautioned against complacency and urged a continued focus on achieving incremental steady growth:

“Today’s great growth builds on the positive trends of the last few years but we mustn’t lose the run of ourselves. Recent fluctuations in the currency markets – particularly Sterling – and international volatility could change the current positive narrative very quickly.

“As a sector which needs to focus on consistent and sustainable growth, tourism must maintain its competitiveness in terms of value and quality throughout 2016. In particular, Fáilte Ireland will be working with tourism businesses to boost regionality and seasonality – aiming for greater visitor numbers beyond the usual hotspots and growing activity outside of the summer season.  This will be key to ensuring that tourism enjoys perma-growth, rather than a fair weather bounce, throughout the country and throughout the year.”   

Note: The CSO statistics for overseas visitors referred to above do not include visitors who arrive/depart via Northern Ireland and spend at least an overnight in the Republic.

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